Checking a ranking from your own browser tells you what your browser thinks. Search results are shaped by where the request came from, what language the browser asks for, and what that browser has seen before — which is exactly the set of things a signed-in, well-used browser cannot hold still.
Fix the country and the language together
A region preset sets the language, the timezone and the screen size as one coherent set, and the profile's proxy puts the request in the country you are checking. A profile in Germany asking for German, on a German route, is not the same thing as your own browser with a VPN on.
Keep the checks comparable
- One profile per market, so this month's check is against the same environment as last month's
- No shared history between markets, because nothing is shared between profiles
- The same device identity on every launch, so nothing about the client changes underneath the result
- Groups per client or per market, opened together for a reporting pass
Automate the pass
On the paid plans the Local API starts each market's profile and returns its debugging endpoint, so a weekly check is a script rather than a morning.